Scale My Meal Prep

Our Story

FROM ONE FAMILY
BUSINESS TO AN
ENTIRE INDUSTRY

Saad is the mind, while his mother, Sadia, is the soul of Sadia’s Tiffin Service, our very own meal prep brand. What started nine years ago as a son’s mission to help his mother feed families, students and busy professionals across the Greater Toronto Area became the foundation of Scale My Meal Prep.

Through years of firsthand experience, Saad mastered every aspect of the industry, from marketing and customer acquisition to kitchen operations, fulfillment, and retention.

Today, that knowledge has helped over 900 meal prep businesses grow and thrive.

We know the struggles because we’ve lived them. The slow weeks, the operational headaches, and the challenge of turning great food into a profitable business.

That’s why our clients say, “Finally, a marketing agency that actually understands the ins and outs of meal prep.”

1100+

Businesses Launched

$10M+

Managed in Ad Spend

200+

Active Brands

7+ Yrs

Building Systems

◆

THE PROBLEM
ISN'T THE FOOD.

Talented operators build incredible products but never crack the code on systems, automation, and scalable growth. That’s the gap we close.

Broken Systems

Manual processes that don't scale. We provide a "done for you" service that takes care of the back end so all you do is prepare the meals and tend to your customers. We take care of the rest.

Unsustainable Growth

Revenue spikes followed by chaos. No repeatable acquisition engine. Growth is random, not engineered.

Stalled Potential

Great operators trapped by operations. The business owns them, not the other way around. Potential goes unrealized.

Journey

HOW WE GOT HERE

2019

Helping a Family Food Business

Started by helping a family food operation identify why great food alone wasn’t enough. The missing piece: a system.

2020

First System Implementation

Built and deployed the first full meal prep operating system acquisition, retention, fulfillment. It worked immediately.

2022

Scaling Multiple Brands

Expanded to 100+ meal prep brands across major North American markets with a proven, repeatable playbook.

2024

Expanding Our Proven System Nationwide

Launched in every major US and Canadian market. The system now operates at continental scale.

2026+

Powering 1100+ Businesses

SMMP is now the operating system behind North America’s fastest growing meal prep industry.

2019

Helping a Family Food Business

Started by helping a family food operation identify why great food alone wasn’t enough. The missing piece: a system.

2020

First System Implementation

Built and deployed the first full meal prep operating system acquisition, retention, fulfillment. It worked immediately.

2022

Scaling Multiple Brands

Expanded to 100+ meal prep brands across major North American markets with a proven, repeatable playbook.

2024

Expanding Our Proven System Nationwide

Launched in every major US and Canadian market. The system now operates at continental scale.

2026+

Powering 1400+ Businesses

SMMP is now the operating system behind North America’s fastest growing meal prep industry.

Join 1100+ operators across North America

Ready to Build Your System?

Scroll to Top